вторник, 18 августа 2009 г.

Left Means Cash

Original: Left Means Cash

Submitted by Dmitri Davydov on Sun, 2009-08-16 12:03.
Posted in: Odd Numbers
Link of the day - I will pay you $25, if you come up with a cool domain name for me.

http://www.leftyslefthanded.com/

President Obama and his fellow southpaws have cause for celebration this week: Thursday marks the 18th annual International Left-Handers Day. But for entrepreneur Margaret Majua, founder of Lefty's San Francisco, every day is an occasion to give thanks for lefties.

Majua spotted an ad two years ago for a strange-looking writing instrument called the Yoropen. Shaped like a grasshopper, the pen was touted as a writing boon for left-handed people because its design allowed lefties to see what they'd just written without smearing it.

"At first I thought it was pretty creepy-looking," she says. "Then I t ft-handed leap. Fueling her commitment was the discovery that the very few retailers selling left-handed products stocked only items that were already commercially available.

"No one had developed a product line," she says, adding that she wasn't impressed with what was already on the market. "I knew I had to fill the store, but I also wanted the stuff to look good together. I'm fascinated by merchandising."

As part of her reinvention plan, Majua -- who is right-handed -- invested about $100,000 to develop a Lefty's product line of 20 stationery items, such as spiral notebooks, sketchbooks and memo pads, all with the spirals on the right side. She is also developing a dozen kitchen tools, including vegetable peelers, pancake turners, and measuring cups, which are scheduled to be available as gift sets at the end of the year.

"Smaller companies don't have the financial resources to develop products for left-handers, and larger companies don't see this as he store's sales staff are all l

Комментариев нет:

Отправить комментарий