Scratch-and-sniff wallpaper

Original: Scratch-and-sniff wallpaper

Submitted by Dmitri Davydov on Sun, 2010-11-21 12:50.

Posted in: Crazy Money

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You


http://www.flavorleague.com/wallpaper/

Scratch-and-sniff wallpaper. Wallpaper printed with holograms. Wallpaper designed by Lenny Kravitz.

Jon Sherman's cutting-edge company, Flavor Paper, makes all of them and more. Wild patterns, intense colors and designs like the flowery/explosive Kabloom burst from the walls of his newly opened showroom in ke "pieces of art at a more affordable price." The producer refused to sell them but did want to unload his color screens and equipment--if Sherman could move them within 24 hours. Before long he had a 52-foot, 4-ton screening table installed in a warehouse in New Orleans, where Sherman was living. And from there it was DIY.

"I assumed there were books on making wallpaper," he says. "Boy, was I wrong."

Being clueless had its benefits, though: With Sherman's first line, shown at a trade fair in New York, "we got pretty lucky with the press," he says. "We didn't know the rules on color trends, like 'Mylar's out.'" Against-the-grain Flavor Paper stood out boldly.

In May, he opened the Flavor Lair in Brooklyn, a 1929 parking garage converted, for "a pretty penny," into a production studio on the ground floor, a huge showroom above and apartments for him and two employees. (The New Orleans operation will now produce Flavor Fabric.) Wall-size sam ze it was facial hair.