Drybar - Hair Salon That Does Not Cut Hair

Original: Drybar - Hair Salon That Does Not Cut Hair

Submitted by Dmitri Davydov on Sat, 2010-09-25 12:03.

Posted in: Statistics And Other Lies

Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You


http://www.thedrybar.com/

Beware the woman with a blow-dry. She walks taller, negotiates tougher and can blind opponents with a toss of her freshly coifed locks. Such is the thinking behind Drybar, a new chain of high-concept salons in Los Angeles that caters solely to women who skip the cut and color for a simple shampoo and mane et you sleek, shower-curtain-straight locks). Each costs $35, plus gratis champagne. Even cheekier, the mirrors hang behind the customers so they have to stand and turn around for the big reveal. "Come on. No one really looks great with wet hair," Webb says. The overall effect is more Sex and the City-style saloon than salon.

Without a surplus of funds, Landau and Webb found creative ways to get the glamour quotient they wanted. To lure award-winning New York architect Josh Heitler of Lancina Heitler to design the space, the team offered him a slice of equity. "We took a little bit of heat for it, but we don't regret it," Landau says. "Because he had a vested interest in the concept, he gave us his heart and soul." They also enlisted the expertise of Webb's husband Cameron, an art director with Secret Weapon Marketing, who created the whimsical website, which attracted one investor before the first salon even opened. (In fact, a few of their femal amazon.com/gp/redirect.html?ie=U