Submitted by Dmitri Davydov on Tue, 2010-07-13 11:54.
Posted in: Odd Numbers
http://www.pogoplug.com/
(CNNMoney.com) -- Daniel Putterman is a data junkie.
The San Francisco software entrepreneur knew he'd collected too many files -- videos, photos, songs, documents -- to keep on his personal computer. But for all his digital savvy, he couldn't figure out the best place to store his heaps of information.
He could, for starters, buy a ith a name for his gizmo: the Pogoplug.
Putterman talked about his idea to people everywhere he could -- at his daughters' swim lessons, on the airplane, in online forums.
"We knew people wanted it," he says.
Having vision was one thing; being able to follow through and build an actual machine is much harder. A hardware startup can require deep pockets to develop a tangible product and get it to market. That's why the big guys -- Sony, Dell, Apple -- dominate the information hardware industry.
But when Putterman decided to take the risk, capital followed. He launched Cloud Engines in 2007 and quickly landed $2 million in seed funding from influential investors, including PeopleSoft executive Peggy Taylor, Hotmail founder Sabeer Bhatia and early Google (GOOG, Fortune 500) investor Ron Conway. When Pogoplug was ready to hit shelves in the summer of 2009, Cloud Engines landed another $7 million from Boulder venture capital firm Foun he company's website, my.Pogopl
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