вторник, 27 июля 2010 г.

The Butch Bakery - Boozy, Manly, Camouflage-Frosted Cupcake

Original: The Butch Bakery - Boozy, Manly, Camouflage-Frosted Cupcake

Submitted by Dmitri Davydov on Tue, 2010-07-27 10:19.
Posted in: Crazy Money
Link of the day - If You Sell Links On Your Site, I Will Buy Them Off You



http://www.butchbakery.com/

Entrepreneur: David Arrick, laid-off commercial real estate attorney and former celebrity trainer, now founder of Butch Bakery, an online Manhattan cupcakery

Idea: Cupcakes for men. "We stay away from pastels and sprinkles," Arrick says. Hence the "Driller," a maple cupcake smothered with crumbled bacon and choc that we're on the other side of the 'Why didn't I think of that?' fence."

Customers: 90 percent women. "I've tapped into the 'What do you get for a guy?' market."

Work philosophy: "It's just cupcakes. Relax."

Media Love: A cupcake cookbook deal with John Wiley & Sons, slated for release next year, with 50 "guy friendly" (read: easy) recipes for manly occasions (football season, barbecues, spring training…). On deck: A reality show pilot with MY-Tupelo Entertainment. The concept: "Guy reinvents himself through a bakery."

2011 and Beyond: Develop a masculine baking brand, start shipping nationwide, open Butch Bakeries in Chicago, Boston, L.A., San Francisco and Miami; ultimately, "I'll be a cross between Rachael Ray and Guy Fieri."

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