Submitted by Dmitri Davydov on Thu, 2010-05-06 06:38.
Posted in: Crazy Money
The previous decade saw its share of disasters and near misses: Y2K, 9/11, the South Asian tsunami, the Northeast Blackout of 2003, Hurricane Katrina. And if the forces of terrorists, tectonics and power grids weren't enough, the global economic meltdown sealed 2000s' fate as one of the most disaster-prone decades in recent memory.
The result, according to Gerald Celente, director of the Kingston, N.Y.-based Trends Research Institute, is the rise of neo-survivalism. Neo-survivalists, also known he Midwest have been particularly prevalent. The American Red Cross had 160,000 more volunteers in 2009 than it had in 2008 — a dramatic rebound from the drop of 82,000 from 2007 to 2008.
Jim Rawls, the Moyie Springs, Idaho-based editor of SurvivalBlog.com, saw his readership double in the past 12 months to 220,000 unique visitors each week. What's more, his readership has gone mainstream. When he launched in 2005, readership surveys suggested mainly conservative Christians were visiting his site; today, surveys show his average reader is just as likely to eschew the Bible and drive a Prius. "This trend crosses the spectrum,"says Rawls, a former army intelligence officer.
Rawls points out that although the market for emergency-preparedness kits is filling up, there are still lots of opportunities in the sector. For example, "People are completely clueless about long-term food storage,"he says. Companies that can provide "survival foods,"such as nit erican Express Small Business Mo
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