понедельник, 29 июня 2009 г.

With people seeking comfort and security, an ex-stockbroker makes millions playing the pajama game.

Original: With people seeking comfort and security, an ex-stockbroker makes millions playing the pajama game.

Submitted by Dmitri Davydov on Sun, 2009-06-28 10:23.
Posted in: Crazy Money

Link of the day - I will pay you $25, if you come up with a cool domain name for me.

http://www.bigfeetpjs.com/

When consumers get cold feet, what's an entrepreneur to do? Sell them footed pajamas: a grown-up version of Dr. Denton's kiddie sleepwear.

Four years ago Valerie Johnson started Big Feet Pajama Co. from the basement of her Las Vegas home. The former stockbroker, who says she can't even sew a straight seam, sold $360,000 worth of pajamas in 2005; revenues hit $2 million in 2008. Despite the recession, she expects to top $2.5 million this year, thanks to strong advance orders for next winter's holiday season.

"Fleece and flannel mean comfort and security," she says. "My pajamas are a small, practical indulgence when all the fun has been squeezed out of t staff slumber party.

"People want to wear what Eva Longoria is wearing," Johnson says cheerfully. "Especially if they can get it for just $44."

[Via - Fortune Small Business

101 Businesses You Can Start With Less Than One Thousand Dollars: For Stay-at-Home Moms & Dads

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